Pre-Owned Certified Rolex Watches in Dubai

Buying a Pre-Owned Rolex: A Guide to Used Excellence

The market for used Rolex watches has undergone a sea change since 2020. As the world’s most-respected luxury watch brand, Rolex has a global reputation for producing top-notch timepieces that set the standard for excellence.

The near impossibility of getting your hands on a brand new Rolex due to supply shortages at official retailers means you’ll often have to wait. Sometimes that wait can be months, sometimes years. Fortunately for collectors, this has created a huge demand for pre-owned Rolex watches which offer flexibility, value and access to luxury that authorized dealers simply can’t match.

This guide is designed to help you buy a second-hand Rolex with confidence, whether you’re shopping in a bustling city like Dubai or a sophisticated metropolis like London or New York. The pre-owned Rolex market boasts an incredible range of exceptional craftsmanship, durability, and desirability as luxury items. The good news is that a high quality pre-owned Rolex can be just as reliable as a brand new one if it’s been properly serviced and authenticated – as long as you buy from a trusted seller of course.

A high-quality pre owned Rolex can be every bit as reliable as a factory-fresh piece when properly serviced and authenticated. Iconic models like the Submariner, Datejust, Daytona, and GMT-Master II dominate the used market, representing both proven craftsmanship and genuine investment potential for discerning buyers.

Introduction to Pre-Owned Rolex Watches

For luxury watch enthusiasts who have a deep appreciation for timeless style and exceptional craftsmanship, pre-owned Rolex watches have become the go to choice. After all, Rolex is a luxury brand with a rich history that has been setting the standard for horology since Hans Wilsdorf founded the company way back in 1905. And it’s not just about the brand’s iconic style – pre-owned Rolex watches including the likes of the Day Date and Daytona come with a reputation for being exceptional quality and remarkably rare.

Whether you’re a seasoned collector or just starting to think about buying a luxury watch, pre-owned Rolex watches offer the chance to buy a piece of history and make a statement of sophistication. Of course, working with an official Rolex retailer or authorized dealer can give you peace of mind when buying a genuine pre-owned Rolex – after all they have to ensure that every watch meets Rolex’s legendary standards for quality and authenticity.

With so many models and styles to choose from, the world of pre-owned Rolex watches opens up a world of possibilities for anyone who wants to buy a luxury watch with some heritage and a bit of elegance to it.

History and Value of Rolex Watches

The story of Rolex begins back in 1905 when Hans Wilsdorf had a vision for a luxury watch that would be water resistant and incredibly accurate. Fast forward through the years and you’ll see that Rolex has introduced some truly groundbreaking innovations – like the Oyster which was the first waterproof watch ever made and the Submariner, a watch that was designed specifically for professional divers. These iconic models – including the Datejust – are cornerstones of watch collections all over the world and have helped cement Rolex’s reputation as one of the leading watch brands in the world.

Pre-owned Rolex watches – including hard to find second-hand models like the Datejust and Submariner – are highly prized for their ability to retain value and prestige over time. After all, certain references are basically unobtainable new, and the brand’s legacy of excellence means that buying a pre-owned Rolex is not just about buying a watch, it’s about becoming a part of a tradition of excellence that’s unmatched in the world of watches.

Why Buy a Used Rolex Instead of New?

Trawling through a crowded authorized dealer in 2024 can be a frustrating experience – it’s not uncommon to be told that the models you want are on back order and there’s no guarantee of when they’ll be available. But in the pre-owned market, you can find the exact model you want and buy it within days rather than months. Plus, if you’re looking to save money, buying a pre-owned Rolex can be a surprisingly good way to do so. A brand new Datejust can cost a small fortune, but if you look around, you can find a pre-owned model from the 1990s in great condition for a fraction of the price.

Of course, there are some exceptions to the rule – where the price of a pre-owned model can exceed the retail price. And we all know the temptation of buying a watch that’s going to make a serious statement. Here are a few examples:

• Steel Daytona 116500LN trades at $34,495+ pre-owned versus lower retail, driven by extreme collector demand
• GMT-Master II “Pepsi” 126710BLRO commands $16,800–$21,100 on the secondary market, often above list
• Submariner “Hulk” 116610LV (discontinued 2020) holds strong premiums due to its limited production run

Buying a used Rolex also gets you out of the first-owner depreciation hit. A watch that’s already taken its first dip in value is a much more stable ownership proposition – and if you choose wisely, you may even find your timepiece holds or even gains value over time.

Key Used Rolex Models to Consider

The pre-owned market is all about the most celebrated Rolex models. Each one brings its own unique heritage, construction and appeal to buyers who are looking for proven excellence.

Rolex Submariner

The Submariner defines the modern diving watch. References like the 16610 (made between 1989 and 2010), the 116610LN (2010 to 2020, which has since been replaced) and even the latest 124060 deliver 300 meters of water resistance plus a unidirectional rotating bezel and the unmistakable tool-watch aesthetic that Hans Wilsdorf’s company perfected over many years. You can pick-up a used 16610 for anywhere from $10,000 – $11,000, depending on condition and completeness, while the 116610LN might fetch you somewhere between $12,000 and $14,000.

Rolex Datejust

The Datejust is the brand’s most versatile watch – it’s been around in some form or another for decades. You can still find vintage 16233 two-tone pieces dating back to the 60s or even more modern 41mm 126334 styles. The buyer can choose from Oyster or Jubilee bracelets, and even fluted or smooth bezels – with dial options going from classic silver to a striking blue with diamonds. This makes the Datejust the perfect cross over between a dress watch and a sport watch – not to mention the value for money. You can get a pretty cool lady Datejust from the 1960’s or 70’s for around $3,150, whereas the men’s stainless-steel versions from the 2000’s are around $10,900.

Rolex Daytona

When you talk about pre-owned watches you can’t forget about the Daytona. This watch has a certain charm to it with its racing heritage and celebrity connections – especially the Paul Newman connection which of course contributes to its desirability. In particular steel references like the 16520 (from 1988 to 2000 and using a Zenith movement) are quite desirable and go for around $24,995, while the ceramic bezel 116500LN often fetches more than $34,000. It’s not surprising really, considering that these watches are pretty rare and the people who are in the business of selling new Roller’s just don’t get that many in stock, meaning the pre-owned market is a more practical route for owning one of these babies.

Rolex GMT-Master II

If you need to keep an eye on two different time zones at the same time – the GMT-Master II is the watch for you. You’ll know it by the bezel which can come in a variety of combinations – the famous “Coke” for example is red and black. The newer watches from 2007 onwards have ceramic bezels and all that jazz. This watch was originally designed with the traveling in mind, and references like the 16710 (made between 1989 and 2007) have that sort of vintage charm to them, while newer models like the 126710BLRO and 126710BLNR have all the bells and whistles of a modern watch.

If you’re after a pre-owned steel GMT-Master you should be able to pick one up for anything between $16,800 and $21,100 – and if you go for a full gold model that price jumps all the way up to $43,500-$51,200.

Precious Metal Options

One of the big advantages of buying a pre-owned watch is that you can get hold of some pretty high-end gold or platinum models at a fraction of the price that you’d pay at a new retailer. For example, if you’re after a pre-owned Day Date 118238 in gold you can pick one up for around $23,795 – and that’s well below the new retail price. Then there’s the Yacht-Master 16622 in steel and platinum, which is just about the ultimate in luxury and style – and a fraction of the price that you’d pay for a new one.

Understanding Condition, Age and Documents

So now that we’ve covered some of the main watches – let’s have a look at some of the other things you need to be aware of when buying a pre-owned Rolex. In particular we need to talk about condition, age and the state of the documentation, which can make a big difference to the value of the watch.

What “Full Set” Means

A full set is a pre-owned watch which comes with all the original paperwork and box – which can add quite a bit to the final price of the watch. For someone who wants to buy and hold onto a watch for a long time, having all the documentation and paperwork can be a big bonus.

Reading Modern Warranty Cards

Post 2007, Rolex watches came with these new plastic warranty cards instead of the old paper certificates. And from around 2010 onwards the serial numbers on the warranty cards have been randomised rather than sequential, so this is the one you need to keep an eye out for.

• Reference number (e.g., 126610LN)
• Serial number matching the watch’s rehaut and caseback
• Date of original sale
• Authorized retailer stamp or code

All of these details are crucial and can really make a difference to the authenticity and value of the watch.

Condition Grading

When it comes to pre-owned Rolex watches, they usually fall into a few different categories when it comes to condition.

Condition	What to Expect
Unworn	Factory condition, no signs of wear, stickers may be present
Like New	Minimal wear, possibly worn a handful of times
Very Good	Light scratches consistent with careful regular wear
Good	Visible wear marks, some bracelet stretch, may need service
Heavily Worn	Significant scratches, polished cases, stretched bracelet links

Expert buyers inspect case lines, lug thickness, and bracelet clasp codes. Over-polished cases lose their original shape, which can reduce value by 10–20% or more. A 1995 Datejust with original papers might sell for $1,500 more than an identical example without documentation—condition and provenance matter that much.

How Used Rolex Prices Are Determined?

Pre-owned Rolex prices are really driven by the market, not by what the retailers are asking for at their shops. Understanding how these numbers work can keep buyers from overpaying and help spot some real deals.

The Market’s Rollercoaster

Retail prices for authorized dealers vary depending on where you are in the world – a Submariner costs different amounts in Dubai, London and New York, but as soon as you buy one 2nd hand, the prices are set by the global market. When an extremely popular model rolls off the production line or there’s a rush of buyers wanting one, you’ll see used prices shoot up in just a few weeks.

Watches That Used to be Worth More

There are certain models which the market consistently thinks are worth more than the retail price:

• Steel Daytona 116500LN : This model ‘only’ costs $14,800 new, but 2nd hand it will cost you $34,000+
• Submariner 116610LV (“Hulk”) : Discontinued in 2020 and now you can expect to pay $21,000-$22,000 for it.
• GMT-Master II 126710BLRO (“Pepsi”) : This one’s listed at around $11,000, but on the used market it will sell for $17,000+

These higher prices come because the dealers just can’t keep up with demand. People who are prepared to pay the going rate can get their hands on these watches right away, instead of waiting months or even years for the dealer to stock one.

Where the Buyer Wins Out

Some classic models often let the buyer come out on top:

• Older Datejust 36mm in steel or 2 tone: $4,400-$6,000
• Air King older references: $3,900-$5,000
• Milgauss 116400/116400GV: $7,995-$9,595, which is often cheaper than the retail price.

These models don’t have the same ‘cool factor’ as the sports watches, but they still get the same level of quality and durability that you get with a Rolex.

What’s Going on in the Market

The 2021-2022 luxury watch madness pushed the average price of a Rolex all the way up to $17,206 by March 2022. By the following year though, the crash corrected everything to around $13,426. If you’re shopping today, you can expect prices to be more realistic, but the really popular steel sports models are still going to cost a premium.

When you are looking for a particular watch, check out what similar watches have sold for in the recent past – not just what the seller is asking for it. Look at online marketplaces, auction results, and dealer listings to get a handle on what is a fair price.

Authenticity is Key

Before you buy, you need to know that the watch is authentic. These days the fakes have got really good, so you need to make sure that you are buying from a trusted source – ideally one that can check the watch for you. If you can’t get an independent check, then try to avoid buying from private sellers whenever possible.

Authenticity Verification Checklist

The following items need to be checked before you buy:

• Serial and model numbers: do these match up with what Rolex lists?
• Movement and caseback: are the engravings correct?
• Original box and papers: is this all still intact?
• Smooth seconds hand: make sure this is working properly.
• Cyclops lens: check if this is magnifying to the correct 2.5x

If possible get an expert to check the watch for you – it costs money, but it’s well worth it, especially for expensive watches like a Daytona.

Authenticity Verification Checklist Again

If you are buying without one of these checks, then make sure you at least get the following right:

• Laser engraving on the crown: post 2002 Rolex watches will have this, but not before.
• Dial text and fonts: does this look right?
• Weight and finishing: a genuine Rolex is always going to feel solid and look top quality
• Lume application: is the light sensitive material applied properly?

Getting a 3rd Party Check

If you are still not sure, then pay to get the watch checked by an independent service. It costs $50-200 but it’s a small price to pay for genuine peace of mind. For any watch over $10,000 this is not a choice, it’s a necessity.

The Rolex Certified Pre-Owned Programme

In the 2020s, Rolex started a certified pre owned programme – basically certified second hand watches that have been inspected at the factory and come with a 2 year guarantee. This service is available through select authorised retailers and is aimed at buyers who want the full Rolex experience, but don’t need the super low price.

What You Need to Consider

When buying used, consider whether the watch needs servicing – this can cost a lot of money. Rolexes typically need servicing every 7-10 years, so factor this into your decision.

Scenario	Consideration
Freshly serviced (2023–2025)	Premium justified; ready for years of wear
Service needed soon	Subtract $800–$1,500 from comparable serviced examples
Unknown service history	Assume service required; budget accordingly

A cheaper, unserviced watch can end up costing more than a more expensive serviced model once you factor in the necessary maintenance.

Where & How to Buy a Used Rolex Without Getting Ripped Off

Your choice of channel can make all the difference when buying a pre-owned Rolex. Pick a reputable place, such as an official retailer or a dealer you trust, to ensure the watch is genuine & give you peace of mind. Each option comes with its own set of advantages and drawbacks.

Many second-hand Rolex watches still hold their value – & sometimes even gain value because they’re rare or no longer in production.

Comparing Purchase Channels

Channel	Pros	Cons
Authorized CPO Retailers	Factory-backed guarantee, verified authenticity	Higher prices, limited selection
Established Independent Dealers	Expertise, warranty, physical inspection	Premiums over private sales
Online Marketplaces	Vast selection, price comparison	Requires careful vetting
Auction Houses	Access to rare pieces, transparent bidding	Buyer’s premiums add 15–25%
Private Sellers	Potentially lowest prices	Highest authenticity risk

The Benefits of Buying from The Store FZCO

Reputable dealers in places like Dubai have to follow stricter rules & have a good rep to uphold. They can answer any questions you’ve got, and a lot of them offer in-house authentication & service. Buying in-store like The Store FZCO also lets you take a closer look at the watch before you buy – a big plus over buying online.

Tips to Keep You from Getting Scammed

Follow these guidelines to make sure you get a safe deal:

• Research the dealer: Check out reviews on outside sites, not just the dealer’s own website
• Ask for clear photos: You should get high-res pics of the watch’s dial, caseback, clasp code & everything that comes with it
• Make sure returns are allowed: A reputable seller should give you at least 3–7 days to try the watch out & return it if you need to
• Use secure payment methods: Bank transfers with documents, escrow services, or paying in-store with a card are all good options
• Don’t do cash-only deals: Large cash transactions create a risk for both parties & don’t leave a paper trail
• Meet in a safe place: When buying from a private seller, choose a public place or the seller’s bank, not a back alley
• Get an expert to take a look: Having a watchmaker give the watch a quick once-over before you hand over your cash can give you a lot of peace of mind

This will take some extra time, but it’ll cut your chances of getting scammed down to almost zero. A reputable seller will welcome any scrutiny you throw their way – if they start getting squirmy or trying to rush you through the process, that’s your cue to back out.

Pre-Owned Watches & Sustainability

Pre-owned watches, especially pre-owned Rolexes, are leading the way in sustainability in the luxury watch world. When you buy a pre-owned Rolex, you’re helping to give an old watch a new lease on life & reduce the need for new production – which is better for the environment.

Rolex is all about sustainability too – they’ve got their Rolex Certified Pre-Owned program, which makes sure all pre-owned watches are fully serviced, guaranteed & meet the same standards as new Rolexes.

This commitment to sustainability not only spares some of the waste that comes with new production, but it also means you can buy a genuine luxury watch with confidence – because it’s been serviced, guaranteed & meets the usual high standards.

The fact that more & more people are buying pre-owned watches shows that people are starting to care about the environment & the value of what they buy. When you buy a pre-owned Rolex, you’re supporting a more sustainable future while still enjoying one of the finest luxury watches on the market.

Used Rolex as an Investment & Long-Term Ownership

Some people see Rolex as a way to make money, & in some cases, certain watches have really taken off in value. However, if you’re buying a watch, the most important thing should be enjoying it & appreciating its craftsmanship – not just trying to flip it for a quick profit.

Watch Models With a Proven Track Record

Some models have consistently gone up in value:

• Vintage 5513 Submariner (no date, 1962–1989): Clean examples that used to cost $3,000–$4,000 in the early 2000s are now worth $12,000+
• Early Daytona 16520 (1988–2000): Rarer dial variants can now sell for $30,000–$50,000
• Vintage Explorers from the 50s & 60s: Models that came with the Himalayan expeditions can sell for $15,000–$30,000+
• Comex Submariner special editions: These watches have a strong connection to industrial history & can reach six figures at auction

The Paul Newman Daytona that sold for $17.8 million back in 2017 showed just what’s possible for a truly unique piece, & it’s actually helped boost interest in the rest of the Daytona range too.

Finding Your Perfect Watch at The Store

The right pre-owned Rolex is the one that fits not just your wrist but your style of living. Love the Submariner’s diving credentials? Or maybe the Datejust’s understated elegance? Or the Daytona’s on-track chronograph credentials? The pre-owned market has got you covered.

Take your time researching what you’re after, get a handle on fair prices, and work with a reputable seller. If you can, get your hands on a potential purchase in person. Get someone qualified to check the thing over to make sure it’s real and all that jazz. And most importantly, pick a watch you’ll actually wear and be proud of for years to come – not just something you’re hoping will go up in value

The genius and craftsmanship that goes into making a Rolex makes these watches coveted decades after they were first made. That durability isn’t just about the movement – it’s about the whole value proposition: a well-chosen pre-owned Rolex offers quality, history and rarity that makes the purchase price + the pride of ownership well worth it

Start your search with a clear idea of what you want – what matters most – model, size, material, condition, doc’s… that way your search is guided and the hunt is on.

Conclusion on Buying a Pre-Owned Rolex Watch

So to sum it all up – pre owned Rolex watches are a pretty hard thing to beat when it comes to style, quality and bang for your buck. The Rolex certified pre owned program means that every pre owned Rolex that comes through the programme has been given the Rolex seal of approval – a genuine article that’s been checked out for quality and authenticity.

Whether you’re on the hunt for a rare vintage model or a modern classic, official Rolex retailers & authorized dealers have got a pretty sweet selection of pre owned Rolex watches to suit every taste and budget.

As a brand that’s been setting the bar for innovation and watchmaking for years, Rolex has got a commitment to excellence that says pre owned Rolex watches are not only a great buy but also a pretty smart investment for the long term. With their rich history, exceptional craftsmanship and timeless appeal, a pre owned Rolex watch is the perfect addition to any collection – giving you a watch that’s not just something to wear but also a piece of history that’ll just keep getting more valuable and special over time.